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Copywriting 101 Part 1
5 Topics
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Features vs. Benefits
The ‘So What’ Copywriting Exercise
Rearrange Your List
Form a Benefit Laden Sales Message
Recap
Copywriting 101 Part 2
7 Topics
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Know the Key Sections of the Sales Page
Help Identify With Problem or Desire and Give Solution
Assure You’re a Trustworthy Expert
Tackle Skepticism – Social Proof
Tackle Skepticism – Refund Guarantee and FAQ
Effective and Noticeable Call to Action Button
Recap and Implementation
Copywriting 101 Part 3
9 Topics
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Hope You Still Remember This…
Make Sales Page Easier To Read And Scan Through
How To Make Your Message More Appealing And Trustworthy
Increase Involvement
Use White Space
How To Increase Scannability
Use Active Voice Instead of Passive Voice
Helpful Apps To Optimize Readability
Implementation Steps
How To Beat Competitors, Part 1
How To Beat Competitors, Part 2
Create A List Of Experiments
Get People To Your Site To Buy A 2nd Time
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7 Lessons
21 Topics
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